I'm feeling somewhere in between
Eleanor Roosevelt and
Alexis Rose right now after realizing that my client gets 51 appointment requests per month on average from organic social media posts alone. ๐ซ ๐
"For my own success to be real, it must contribute to the success of others." - E.R.
If you're asking yourself,
I can't wait to be the bearer of great news.
Let's dig in:
After interviewing across a wide array of industries, researches also found that:
I want you to listen to me now and listen well: social media sells.
Not only does it sell, but it can greatly improve your brand reputation and your employee morale:
I recently designed a brand (or visual identity system) and a website for a preschool in North Little Rock. This school has existed for over thirty years and held the ground as one of the top preschools in Central Arkansas based on quality of care, social skills building, and education.
Online however, for parents who had never heard of the school before, they only had 2 (blurry) images of the school on a Google Business Profile and a link to a lightly used Facebook page.
If I were researching schools to send my child, I wouldn't have sent them there based on that alone.
But after the brand and website were completed, we rolled out a launch on social media to announce the new changes, and in the first month they had over 450 website users, 8 new student applications and 2 new hire applications.
Teachers and parents both reported feeling "so proud to be a part of the Teachers' Pet Family."
That initial influx of website visitors would not have happened without Facebook, and having such a strong start after publishing the site greatly increased their organic SEO, as well.
That's why I offer three services: Branding, Web Design, and Social Media Management.
Every business is different and will naturally have different needs regarding these three strategies, but after having worked with 100+ businesses nationwide on these three services, I believe with my whole heart that they can and will grow your business significantly.
Of course you can! A better question is, should you?
On my SMM service page, I list out a few reasons why you should or shouldn't hire a social media manager:
You shouldn't hire a social media expert if you
You should, however, hire a social media manager if you
You can also use this to estimate your future growth. For example:
If you reach 1,000 accounts per month, 230 post reactions (likes, comments, and shares), 50 link clicks, 6 website form fills, and 2 new confirmed clients on average, you can safely assume that for every new client, you need to reach at least 500 accounts with your current social media strategy.
That means in time, as you grow organically, you will increase the number of clients you earn monthly. It also means that with a social media advertising budget, you could expand that reach and earn more clients even faster.
(P.S. Did you know that $100 on Facebook can offer you the attention of roughly 7,900 accounts?)๏ปฟ
...but really. ๐
You have 4 options really as a business owner regarding social media:
The only other method is to try and use Ai to run your social media for you, but for so many reasons I really don't recommend it.
Each of these methods has its pros and cons depending on your current business model regarding time, research, effort, and resources.
If you're ready for a done-for-you, collaborative social media strategy: don't wait to reach out!
Can you hear that dream vacation spot calling your name?... ๐๏ธ๐ฅ
My spots are limited, but I work hard to make it worth it for you:
For clients within driving reach, I offer a free brand photoshoot (with the talented Kalen Kemp) in the first month of service. High quality photos go a long way in making a subconscious impact on your online community.
I also offer email newsletters as a part of my social media management service, because for every 500 followers you may only reach 100 organically, but for 500 email contacts you can reach almost 500 clients - every time. It's a simple way to offer more value to your community and more direct sale opportunities for you. The best part is, you'll get to keep your client contact list after.
I'll work with you during a free 60-minute strategy session to decide which platforms to use and how many accounts to reach to hit your sales goals (to make sure this service is profitable for you).
I'll help you decide when to boost a post or publish an ad to make the most of your account, as well.
Lastly, if you need a Sales Landing Page to make the very most of your SMM, I offer all Social Media Clients $275 their first page (normally $750) and I waive ongoing maintenance fees entirely.
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